Last updated: 22 September 2026 · Published by Panache Talents
Mumbai is the centre of India's influencer marketing industry. It's home to the country's biggest creator networks, its most active brand teams, and the agencies that connect them. If you're searching for an influencer marketing agency in Mumbai, this guide covers 31 options, what each one is known for, and how to pick the right one for your campaign.
Transparency note: This list is published by Panache Talents, which is included below. We've described every agency, including ourselves, based on its publicly stated positioning. Please verify details directly before hiring.
What Is an Influencer Marketing Agency?
An influencer marketing agency plans, manages and measures campaigns in which creators promote a brand. The work covers creator selection, briefing, negotiation, content approvals, publishing and performance reporting.
Some agencies work as self-serve platforms where you find and manage creators yourself. Others give you a dedicated team that runs the campaign end to end. Knowing which model you need is the first step in choosing well.
The 31 Best Influencer Marketing Agencies in Mumbai
1. OPA (Wondrlab)
OPA is one of India's largest influencer marketing platforms, connecting brands with a large network of nano, micro, macro and mega influencers across Instagram and YouTube. It has worked with Nykaa, Lakme and HUL, and is known for a tech-driven, self-serve approach to running campaigns at scale.
Best for: Brands that want scale and efficiency across many creators.
2. Panache Talents
Panache Talents runs influencer marketing with a relationship-first approach. Instead of matching brands to creators through follower-count filters alone, it works with a curated pool of influencers it knows personally. Recommendations are based on real content style and audience fit, not just numbers on a dashboard.
What makes its approach different:
Dedicated campaign management: A hands-on team handles briefing, negotiation and coordination directly, rather than a self-serve platform.
Curated influencer matching: Recommendations come from real familiarity with each creator's content, tone and audience.
In-house content and styling support: Creative direction and styling are built into the process, improving content quality before it goes live.
Consistent brand messaging: Multi-creator campaigns are better coordinated because the agency manages relationships directly.
Best for: D2C launches, fashion and lifestyle collaborations, and multi-creator campaigns where visual quality and brand alignment matter as much as reach.
3. Zutsu Media
Known for integrated campaigns that connect influencer activity to PR, content production and performance media.
Best for: Brands that want influencer work tied to a wider marketing plan.
4. Moris Media
A scalable agency for businesses of all sizes, offering everything from influencer collaborations to brand ambassador programs.
Best for: Brands looking for flexible engagement sizes and ambassador programs.
5. Qoruz
An influencer discovery and campaign management platform widely used for data-driven creator selection.
Best for: Marketing teams that want to run and analyse campaigns in-house.
6. That PR Firm
Combines PR and influencer marketing for lifestyle, fashion and startup brands.
Best for: Lifestyle and startup brands that want PR and creators working together.
7. Glad U Came
A well-established PR and influencer agency known for celebrity and high-profile creator collaborations.
Best for: Brands seeking high-visibility launches and celebrity partnerships.
8. DigiChefs
A digital marketing agency offering influencer marketing as part of broader digital campaigns.
Best for: Brands that want influencer activity alongside other digital channels.
9. Third Eye Blind Productions
A content-first agency known for production-heavy influencer campaigns.
Best for: Campaigns where high production value is a priority.
10. Need Influencer
Focuses on creator matching with an emphasis on audience quality over raw reach.
Best for: Brands that care more about audience fit than follower counts.
11. Vavo Digital
Runs influencer campaigns alongside broader performance marketing services.
Best for: Brands that want creator content tied to performance goals.
12. Cash Digital Media
Works across influencer and digital campaigns for growth-stage brands.
Best for: Growing brands building awareness across channels.
13. Rannka Digital
A digital-first agency offering influencer collaborations as part of an integrated strategy.
Best for: Brands that want influencer work built into a wider digital plan.
14. Digital Corsel
Provides influencer marketing paired with SEO and paid media services.
Best for: Brands that want search, paid and creator marketing under one roof.
15. Matrix Bricks
A social media-focused agency with influencer marketing as a core offering.
Best for: Brands whose marketing centres on social platforms.
16. 3minds
A creative and digital agency running influencer-led brand campaigns.
Best for: Brands that want creative concepts driving influencer content.
17. Inboundsys
A digital marketing agency incorporating influencer outreach into inbound strategy.
Best for: Brands focused on content-led lead generation.
18. UnoSearch
Known primarily for SEO and social media management, with influencer campaign support.
Best for: Brands that want influencer support alongside SEO and social.
19. The Adroit
A full-service digital agency offering influencer marketing among its core services.
Best for: Brands that prefer a single full-service partner.
20. Bigtrunk Communications
Recognised for social media management with strong influencer collaboration results.
Best for: Brands that want social management and creator collaborations together.
21. DigiPaaji
A digital marketing firm offering influencer outreach as part of its service suite.
Best for: Small and mid-sized brands starting with influencer outreach.
22. Brego Business
Provides influencer marketing support alongside broader business growth services.
Best for: Businesses that want influencer marketing within a wider growth plan.
23. Growth Hackers
A performance-driven agency incorporating influencer marketing into growth strategy.
Best for: Brands focused on measurable, conversion-led outcomes.
24. Shrex Design
A design-led agency offering influencer campaign support for brand-focused clients.
Best for: Brands where visual identity and design consistency matter.
25. Kinnect
One of India's established digital agencies, with a strong influencer and social media practice.
Best for: Brands wanting an experienced, established digital partner.
26. White Rivers Media
A digital marketing agency with dedicated influencer marketing capabilities.
Best for: Brands wanting a specialist influencer team within a digital agency.
27. Interactive Avenues
A full-service digital agency running influencer campaigns for large brand clients.
Best for: Large brands needing scale and multi-channel coordination.
28. Pulp Strategy
Known for integrated digital and influencer campaigns across multiple industries.
Best for: Brands running integrated campaigns across sectors.
29. iCubesWire
A large-scale influencer marketing network connecting brands with creators across categories.
Best for: Brands needing wide creator reach across many categories.
30. Chtrbox
A Mumbai-founded influencer marketing platform known for creator discovery and campaign execution.
Best for: Brands that want end-to-end creator discovery and delivery.
31. Confluence
A boutique agency offering influencer marketing alongside broader brand communication services.
Best for: Brands wanting a smaller, more personal agency relationship.
Types of Influencers: Which Tier Fits Your Campaign?
Tier ranges vary slightly between agencies, so confirm how each one defines them.
How to Choose an Influencer Marketing Agency in Mumbai
1. Define your goal. Awareness, sales, app installs or launch buzz each call for a different approach.
2. Match the model to your need. Platform-driven agencies like OPA suit scale and self-serve efficiency across nano and micro-influencers. Talent-focused agencies like Panache suit curated, polished campaigns.
3. Ask for case studies from your industry, with real results.
4. Check how creators are vetted. Ask how the agency screens for fake followers and weak audience quality.
5. Get pricing and reporting in writing. Know what's included: management fee, creator fee, usage rights and how results are measured.
6. Look beyond follower counts. Engagement quality and audience fit matter more than raw reach.
Influencer Marketing Rules in India
Brands and creators in India must disclose paid partnerships clearly. The Advertising Standards Council of India (ASCI) requires influencers to label sponsored content, for example with #ad or a "paid partnership" tag. The Department of Consumer Affairs has also issued endorsement guidelines under the Consumer Protection Act, with penalties for misleading endorsements.
A good agency briefs creators on disclosure, keeps records of approvals and avoids unverified claims, especially in health, finance and beauty. Always check the latest guidelines on the official ASCI and Department of Consumer Affairs websites, as rules are updated from time to time.
Also Read :- How AI Is Transforming Every Stage of Influencer Marketing in 2026
The Future of Influencer Marketing in India
● Short-form video stays central. Reels and YouTube Shorts drive discovery, so campaigns are built around quick, native content rather than polished ads.
● Regional and vernacular creators grow. Brands are reaching Marathi, Tamil, Telugu, Bengali and other language audiences through smaller creators with loyal followings.
● Micro and nano creators gain ground. Many brands now spread budgets across many smaller creators for stronger engagement and trust.
● Long-term partnerships replace one-off posts. Ambassador-style collaborations build familiarity that single sponsored posts can't.
● Social commerce and performance-linked deals rise. Shoppable content, affiliate links and discount codes make it easier to tie creator content to sales.
● AI improves discovery and reporting. Tools now help with creator search, audience analysis and fake-follower detection, but human judgment on brand fit and content quality still decides results.
● Transparency tightens. Regulators, platforms and audiences are paying closer attention to disclosure and authenticity.
Work With a Hands-On Influencer Marketing Partner in Mumbai
Choosing the right influencer marketing agency in Mumbai comes down to matching an agency's strengths to your campaign goals, not picking on follower-count claims alone. If you want a hands-on partner who finds creators that fit your brand, not just your budget, get in touch with Panache Talents.
